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Ben Settle – Copywriting Grab Bag
Why “bad writing” and lots of typos can make your ads even more profitable
When using glowing customer testimonials in your ads can actually hurt your sales
A secret way to use your competition’s product or service to sell yours (and without him even knowing about it—Page 116)
Wipe out “writer’s block” when writing sales letters… with video games. (Page 16)
How to “skeptic-proof” even your most outrageous claims and promises. (Page 38)
What to do if you need to write a successful ad quickly—but have no idea where to begin (Pages 132-134)
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