B2B Marketing Foundations-Pricing Strategies – Drew Boyd

Achieve more with the B2B Marketing Foundations-Pricing Strategies – Drew Boyd course, priced at just $239.88 Original price was: $239.88.$33.00Current price is: $33.00. on GBESY.biz! Explore our extensive collection of over 60,000 downloadable courses in Internet Marketing. We offer professional, self-paced digital education at up to 80% off original rates. Start transforming your expertise now!

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$239.88   $38 – B2B Marketing Foundations-Pricing Strategies – Drew Boyd

Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers. In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price. Your pricing strategy has to be adjusted accordingly. Learn how to set and communicate prices for B2B products and services in this course with marketing expert Drew Boyd.

Drew explains how to think about price when it comes to B2B business transactions-and understand the important relationship between cost, price, and value. He also shows how to define value, identify stakeholders, and link pricing to your overall marketing strategy. Plus, learn to use tools such as the value ladder and pricing tiers to gain leverage in price negotiations.

Topics include:

• What is B2B pricing?
• Defining value
• Linking marketing and pricing
• Creating pricing tiers
• Managing pricing competition

$239.88   $38 – B2B Marketing Foundations-Pricing Strategies – Drew Boyd

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