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Arlan’s Academy – Customer Discovery 101 w/ Kati Karottki
Kati is a “happy warrior” who brings 15 years in innovation, marketing and business with an emphasis on consumer industries at the intersections of food & beverage, food+tech, sports & entertainment/lifestyle and cannabis.
Having grown up personally and professionally across a few different countries and continents, Kati brings a cultural anthropology-ethnography lens to new ideas and technologies in hopes of discovering untapped potential that can be market engineered for profound impact.
When not putting out a new innovation or scaling a brand into a new market, Kati enjoys mentoring underestimated, budding entrepreneurs as they navigate the earliest stages of their venture – particularly Customer Discovery – in a pragmatic manner.
She is an alum of the University of Massachusetts-Amherst (BS) and the University of Chicago Booth School of Business (MBA).
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