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Adele Revella – Buyer Persona Masterclass 2.0
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Buyer Persona Masterclass 2.0
Learn the industry’s #1 method and become a buyer persona expert
Are you ready to build your buyer persona expertise and be recognized for your accomplishment? Attend our online workshop to learn the industry’s #1 method for gaining actionable insight into buying decisions and the people who make them. Within a few hours, you can acquire the skills and knowledge required for certification as a Buyer Persona Subject Matter Expert.
Get Adele Revella – Buyer Persona Masterclass 2.0 download
Become a Certified Buyer Persona Expert
What You Get
- Video instruction and 17 comprehensive tools for every aspect of persona development
- 2 templates and 3 case studies to ensure you don’t build too many personas
- 12 tips for capturing compelling insights from as few as 10 interviews
- 4 guidelines to help you convince your stakeholders about the need for personas
- A detailed interview guide to help you quickly master this unique approach
- A Buyer Persona Subject Matter Expert badge for your resume or LinkedIn profile
- 3 examples of completed templates plus an example buyer interview
What You’ll Learn
- Why insight into your buyer’s decision is missing in most personas
- How 5 Rings of Buying Insight reveal your buyer’s experience
- What you can do with the 5 insights to guide your sales and marketing engagement
- Why it’s important to think about your goals for personas before you build them
- How to decide which people you need to interview and how many interviews it will take
- Learn how to design a study that tells you how many personas you need and how to prove it
- Why you need to be thoughtful about how you source your interviews
- How to find people to interview and persuade them to talk to you
- What to do to confirm the interview appointment and prepare for success
- Why surveys and focus groups don’t work and how this method is unique
- How to use the interview guide to walk buyers through every step in their journey
- Why and how your stakeholders need to experience your buyer’s story
- How to choose quotes from the interviews and find patterns that reveal personas
- How to ensure your personas explain what buyers want from engagement with you
- Why you need to segment buyers based on their buying experience
- How to use your interview results to choose the right number of personas
- Tips for explaining the value of buying insights to your stakeholders or clients
- Consequences when companies don’t understand their persona’s buying experience
- The future of buyer personas and how to assure they achieve their highest potential
Get Adele Revella – Buyer Persona Masterclass 2.0 download
Invest in endless knowledge with the Adele Revella – Buyer Persona Masterclass 2.0 course at GBESY.biz! Gain lifetime access to premium digital content designed to fuel your professional and personal growth.
- Lifetime Access: Unrestricted, permanent access to your purchased courses.
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- Empowering Skills: Learn practical, in-demand skills for immediate application.
- Immediate Download: Access your course content instantly after purchase.
- Any Device, Anywhere: Study on your preferred device with full flexibility.
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