Modern B2B Sales – Tim Keen

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Modern B2B Sales – Tim Keen

Core Problem Solved: Many B2B sales professionals struggle to adapt to the evolving modern buyer. Traditional sales tactics often fall short in today’s digital-first, buyer-empowered landscape, leading to longer sales cycles, ineffective prospecting, and difficulty closing complex deals. This course aims to bridge that gap by equipping sales professionals with the strategies and mindset needed for success in contemporary B2B environments.

Target Audience:

• This course is for you if:
  • You are a B2B Sales Representative (Account Executive, Business Development Representative, Sales Development Representative) looking to update your skillset.
  • You are a Sales Manager or Team Lead seeking to implement more effective strategies for your team.
  • You are a Founder or Business Owner actively involved in B2B sales for your company.
  • You find traditional prospecting and closing methods less effective with modern buyers.
  • You want to leverage technology and data to improve your B2B sales process.
• This course is probably NOT for:
  • Individuals focused purely on B2C (Business-to-Consumer) sales.
  • Absolute beginners with no prior sales experience looking for fundamental “Sales 101” concepts.
  • Experienced B2B sales veterans (5+ years full-time) who are already consistently hitting top-tier targets using modern methodologies.

Course Format: This is a comprehensive online training program, designed to provide actionable insights and strategies for navigating the complexities of modern B2B sales. The curriculum is structured to guide you through key phases of the sales process.

Key Skills and Outcomes You Will Gain: Upon completing this course, you will be able to:

• Master modern B2B prospecting techniques to identify and engage high-value leads.
• Conduct effective discovery calls and needs analysis to truly understand client challenges.
• Build authentic and lasting relationships with B2B decision-makers.
• Navigate complex sales cycles and multi-stakeholder environments with confidence.
• Effectively handle advanced objections and steer conversations towards commitment.
• Strategically utilize sales technology and data to optimize your process.
• Develop a repeatable and scalable B2B sales process for consistent results.
• Improve your negotiation and closing skills for large B2B deals.

Why Modern B2B Sales Skills Are Crucial: The B2B sales landscape has undergone a significant transformation. Buyers are more informed, empowered by online research, and expect a more consultative approach. Traditional aggressive selling or reliance on outdated tactics will lead to diminishing returns. To succeed and thrive, B2B sales professionals must adapt to a value-driven, relationship-focused, and technologically-informed strategy that aligns with how today’s businesses make purchasing decisions. This course provides the framework for that adaptation.

What Makes This Course Different/Effective: Led by Tim Keen, this course goes beyond generic advice, offering practical, actionable strategies specifically designed for the contemporary B2B sales environment. It focuses on implementing techniques that deliver real results, ensuring you’re not just learning theory but gaining tools you can apply immediately to improve your sales performance.

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