Stone River eLearning – Personal Branding

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Stone River eLearning – Personal Branding

Archive: https://archive.ph/9C2HQ

The keys to brand success are self-definition, transparency, authenticity and accountability.
Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.
Personal branding defines success as a form of self-packaging
The goal of this course is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals.
This course is designed to take you through:
Defining Yourself
Controlling and Developing Your Image
Personal and Professional Influences
Sharpening Your Brand
Appearance is key
Social Media
Brand Management during a Crisis
Branding Personality Traits
Want to utilize this knowledge through Social Media to define and influence how others see you? REGISTER NOW

Course Curriculum
Getting Started
Personal Branding Introduction (0:36)
Getting Started (1:13)
Module Two: Defining Yourself (I)
Defining Yourself (I) (4:15)
Defining Yourself (I) Case Study (0:29)
Module Two: Review Questions
Module Three: Defining Yourself (II)
Defining Yourself (II) (3:52)
Defining Yourself (II) Case Study (0:31)
Module Three: Review Questions
Module Four: Controlling and Developing Your Image
Controlling and Developing Your Image (3:28)
Controlling and Developing Your Image Case Study (0:39)
Module Four: Review Questions
Module Five: Personal and Professional Influences
Personal and Professional Influences (3:41)
Personal and Professional Influences Case Study (0:38)
Module Five: Review Questions
Module Six: Sharpening Your Brand
Sharpening Your Brand (3:47)
Sharpening Your Brand Case Study (0:31)
Module Six: Review Questions
Module Seven: Appearance Matters
Appearance Matters (3:32)
Appearance Matters Case Study (0:28)
Module Seven: Review Questions
Module Eight: Social Media (I)
Social Media (I) (4:03)
Social Media (I) Case Study (0:39)
Module Eight: Review Questions
Module Nine: Social Media (II)
Social Media (II) (3:25)
Social Media (II) Case Study (0:35)
Module Nine: Review Questions
Module Ten: Brand Management During a Crisis
Brand Management During a Crisis (3:30)
Brand Management During a Crisis Case Study (0:26)
Module Ten: Review Questions
Module Eleven: Branding Personality Traits
Branding Personal Traits (2:52)
Branding Personal Traits Case Study (0:27)
Module Eleven: Review Questions
Closing (0:22)
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