Aidan Coughlan – The Sales Prospect Analyzer

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Aidan Coughlan – The Sales Prospect Analyzer

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Fill in the green cells. This tool does the rest for you.
You may already be familiar with our hugely popular Advanced Content Roadmap Generator. This uses a similar process – but delivers very different outputs.

This simple-but-mighty spreadsheet uses in-built coding to take granular pieces of information about your prospects, their problems and your solutions.
Then, like magic, it maps it out into a logical flow.
Turn chaos to growth in 5 simple steps
STEP 1
Define your prospects: Answer simple questions about your key personas to frame their problem – and how it aligns with the solution you’re offering.
What do they want, and how can you give it to them?
STEP 2
Orientate your goals: What do you want your prospects to do? Our tool will help you create a simple one-line statement to sum this up.
STEP 3
Break down your prospect’s buyer journey: Using a framework that’s preloaded into the spreadsheet, and based on your previous answers, identify the touchpoints for each stage of the decision journey.
What does your prospect need to know at this stage to progress their journey – and how can you influence this?
STEP 4
Evaluate your messaging: What does your decision maker want, who influences them, and what is the distilled version of the messaging?
STEP 5
Develop your Prospect Mindmap: Use our simple framework to categorise what you’ve done so far – and turn it into a visual mindmap that will help you deliver the right message at the right time.

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