Russ Henneberry – Lead Generation Mastery

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Russ Henneberry – Lead Generation Mastery

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The 3 pieces of “lead generation equipment” you must have and how to acquire all three. (If you are missing any of these 3, you’ll get virtually zero leads and subscribers.)
8 types of lead magnet offers that turn even the coldest traffic into warm leads ready to buy from you. (And the one offer that everyone uses that doesn’t work in 2019.)
The 4 reasons a lead generation campaign fails and how to avoid each of them.
7 ways to funnel traffic to your lead magnet page (many of these are FREE traffic sources) and generate leads and subscribers at scale.
Headlines and bullets are critical to your lead generation page. You’ll get 5 lead magnet headline formulas and 9 bullet formulas that are proven to convert. (My favorite is the “Piggyback” formula)
… of what we’ll cover in this workshop.
HERE’S A SMIDGE…
The math behind lead generation. This is the kind of stuff they don’t teach in business school. (You’ll just plug your numbers into our simple Scorecard spreadsheet)
The 10 elements every successful lead generation campaign has in place. (Some of the most critical are Specificity and Speed.)

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